See your garden centre through your customers’ eyes

Hannes Brink, CEO of garden centre Klukkert in Lingen (Germany), has carried out an  interesting retail experiment along with a group of students for the purpose of finding ways of improving the presentation of his products. The students followed the routing through his garden centre while wearing eye tracking glasses that recorded the movements of their eyes and visualised them on a computer.

Brink: “Retail traders are paying too little, and unprofessional attention to the presentation of their products. This experiment made it very clear how things can be improved. Eyes remain focused longer on products that are presented along with  decorations, and products presented on tables attract more attention than those displayed on shelves.”

Anyone can obtain eye tracking glasses but they are not suitable for everybody. If you’d like to perform this same experiment in your own garden centre, you are advised to use experimental subjects who don’t wear contact lenses. 

Source: http://www.noz.de/lokales/lingen/artikel/561158/eye-tracking-projekt-des-campus-lingen-bei-klukkert#gallery&0&1&561158.

New trend in design garden centres

The new garden centre of Wolters on the German/Dutch border will be a pioneer in the German and Dutch markets. In an area of 3,700 m²  we are going to build a new restaurant with shops-in-shops next to it. The remarkable design stands out for the round outlines incorporated in it.

It includes an attractive wooden supporting structure combined with insulated round roofs, a patio and an enclosed interior garden. We will see similar round outlines making an appearance in the projects we have in the pipeline in the UK, e.g. for Trelawney, Rosebourne and Klondyke.

You can follow the progress of all our projects via our website. 

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Three garden centre tips for an exciting day out

Fellow entrepreneurs are sometimes very creative when it comes to organising extra activities to attract customers. Three exciting garden centres for you to visit if you happen to be in the neighbourhood: Read more

Temporary accommodation for plants in ‘plant hotels’ becoming increasingly popular

Offering temporary accommodation for plants seems to be an increasingly popular trend with which you can expand your garden centre’s range of services to make it even more attractive.

‘Plant hotels’ such as the plant shop Plantaardig in the Dutch town of Middelburg look after plants of people who are on holiday or who are no longer capable of caring for them themselves. Some time ago, gardening companies in Austria began offering a “winter service” for large Mediterranean plants whose owners are unable to keep them indoors during the winter. The plants are collected in October, pruned, repotted and returned the next spring.

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Design award for Norwegian garden centre Hageland Kristiansand

Late September fellow entrepreneurs of the Norwegian Hageland chain proclaimed Hageland Kristiansand the chain’s most attractive garden centre. Of the three nominated garden centres, Read more