British garden centre Rosebourne to launch its new Fresh Approach in August

Shortly after the summer the British Rosebourne chain of garden centres will be opening its first newly built branch in Andover. Rosebourne wants to enhance the existing garden-centre branch with a new concept: its ‘Fresh Approach’: a shop focusing 50% on food and the other 50% on green products and gifts.

This Fresh Approach will find expression in a farm shop and a butcher’s, but also in the restaurant, where a lot of attention will be paid to fresh produce, food will be prepared on the spot and guests will be able to enjoy table service. The setting is very attractive, in a separate part of the building with higher, arched ceilings. 

This fairly new chain is managed by a team with an impressive track record in the garden-centre sector, e.g. at Blooms of Bressingham, Garden and Leisure and Beckworth Emporium.

The Rosebourne team asked Thermoflor to interpret the principle of “value for your money” together with HPW Architects. We professionally tackled the design and its implementation together. Even after working together with Thermoflor several times, the architects of HPW were again amazed by the speed at which our building team works.

Bob Dalton
Bob Dalton (associate director of HPW): “Thermoflor have once again surpassed our expectations. The building totally 3,500 sq. metres was erected and watertight (barring external doors) within 8 weeks of starting on site in a very fast-track programme with the complete steel frame being erected in only 5 days! We enjoy working with Thermoflor’s team and look forward to our next project and our continued partnering working relationship.”









What should you organise in summer?

Sunny tips from fellow managers:

Peggy Leurs of garden centre Leurs: “Kitchen gardens are very hot at the moment, as are insects in gardens. We support all the campaigns that are organised to promote such things and communicate them to our customers in a big way. We make a lot of use of social media. For example, we recently posted this summery film of our team:

A birdspotting workshop, a vegetable weekend, decorating insect houses

Garden centre Daniëls in Vlodrop:  “We organise two types of activities, one focusing on entertainment and the other educational in character. During the Week of the Bee children visit us to decorate insect houses.”

Masterchefs, take note: pay a visit to the Grill Academy

Arboretum Kilquade, Ireland: “The ultimate summer experience: the Weber Grill Academy event at Arboretum in Ireland. With this two-hour interactive, tasty demonstration featuring inspiring recipes, the Weber chef evokes a passion for BBQing among customers: by roasting, grilling, frying and even smoking meat.”

New groups of articles to attract more visitors to your garden centre

At garden centre Coppelmans in the Dutch town of Oss old and new buildings have been integrated to create a beautiful shop with a covered area of just over 6,000 m2. Manager Jos Coppelmans tells us in what ways this expansion has affected him.

How do the new premises influence your results?

The numbers of visitors have increased tremendously, especially in the formerly fairly quiet months of September and October. A lot of people visit us even on days of poor weather; they see it as an outing and come along for other reasons than just to buy garden articles. So we have easily realised the prognosis we had set ourselves beforehand.

What changes have you been able to make in your groups of articles thanks to the new premises?

The extra square metres of covered retail area have enabled us to expand our range with some new groups of articles such as pet products, cut flowers and a catering facility. This has led to an increase in both the number of visitors and the frequency of their visits. We saw our turnover grow by more than 100% relative to previous years in the months of September and October.

What do your customers think of the new building?

Our customers find our new garden centre very spacious. The paths are quite a bit wider, enabling people to pass by one another easily. That helps to make shopping a pleasant experience. There’s also more room for presentations intended to inspire our customers.

How is your garden centre’s new restaurant doing?

We experienced some difficulties with staffing and the ordering frequency at first, because we still had a lot to learn in this field ourselves. But twelve months later we have everything under control and now it would be impossible to imagine our garden centre without the restaurant. Customers use it throughout the entire day, especially at the weekends.

How would you rate your cooperation with Thermoflor?

I’d rate Thermoflor 9 out of 10, because everything was so very well planned beforehand and they thought along with us about every detail. And during the actual building work everything went according to our strict schedule so that there were no delays whatsoever in the operations of other companies and all the deadlines were met.

Do you have any tips for garden-centre managers considering a refurbishment or new premises?

Reserve plenty of time during the planning phase to obtain all the information you need and to study and consider every detail, so that the building work will proceed smoothly and entirely according to your requirements.


Thermoflor: work in progress

After the summer we are going to start work on an impressive retail centre in the Canadian town of Saskatoon together with the British HPW Architects (more info here). In the Netherlands, we are going to expand the IJsselstein branch of the Intratuin chain of garden centres with an area of 1000 m2 covered by two new roofs (click for more info). And this summer we are also going to do some refurbishment work for Ranzijn tuin & dier in Almere.

Earlier this year, various garden centres have already opened their doors to the public, such as Wolters (the Netherlands) and Hageland Voss (Norway). We also refurbished two shops taken over by Ranzijn tuin & dier to bring them into line with that chain’s house style.

The following official openings are scheduled in the UK and the Netherlands later this year:

August Rosebourne Andover , UK
September Klondyke Leeds, UK
November Tuincentrum Leurs, Venlo, NL
December Ranzijn tuin&dier, Leiderdorp NL


The new building of garden centre Wolters 


Opening Hageland Voss in Norway

Opening Hageland Voss

The renovated Ranzijn tuin & dier in Nieuw-Vennep




International meeting of garden-centre managers in Switzerland

We hope to be able to meet you and other garden-centre managers at the congress of the International Garden Centre Association in Switzerland at the end of August. The IGCA brings together garden-centre managers from all over the world, from Japan to South Africa and from China to the Czech Republic. The interesting programme also includes two visits to garden centres of Swiss customers of Thermoflor:

Gartencenter Meier in Dürnten: a true paradise on the shore of Lake Zurich! The Meier family opened the doors to their new garden centre in Dürnten, close to Zurich, in the spring of 2011. The main building, erected on top of an underground carpark, accommodates a restaurant, offices and a large retail area.

Gartencenter Huplant in Hirschtal: in 2012 we rebuilt the Huplant garden centre and its production greenhouse, which had both been damaged beyond repair by a severe hailstorm.  The garden centre was given an entirely new, innovative look.

For more information and to apply to attend, go to the IGCA’s site: