Christmas shows at garden centres attracting ever larger audiences

Christmas markets are facing serious competition from garden centres in the battle to win customers’ attention (and money). Over the last few years garden centres have provided increasingly large-scale, professional experiences that give customers a great day out.

This year Leurs garden centre in Venlo was able to use its 4,000 m2 of new space to greatly expand its range of Christmas items. Not only does it have a very large range of items, it also boasts a Christmas show that is stylishly decorated with Christmas lights swirling around the new arched frames and a real ‘room’ in the middle of the route. You can see a movie of the Christmas show here.

leurs-kerstshow

The extension uses an anthracite coated structure, transparent plates along the northern side, black sunscreens and curved frames, and has an eaves height of six metres. In addition to having more space for all its article ranges, the garden centre now has a larger area for storage and logistics. Something that was absolutely necessary given the large numbers of visitors to the garden centre.

gardencentre-leurs-venlo-expansion

nieuwbouw-leurs-1

nieuwbouw-leurs

 

Trends for the winter season 2016-2017

At the trend-watching exhibition Spoga Gafa garden-centre suppliers talked about the latest trends:

Ter Steege puts the pot-plant combination at centre stage and uses greenery a lot: ‘greenery’ is trendy and ‘pots are increasingly becoming an item’. “It is both trendy and healthy. There is a lot of interest in the air-purifying function of plants.”

 

Read more

New centres in the United Kingdom open their doors

At the Rosebourne garden centre in Andover TV presenter David Domoney, well-known for Love your Garden, cut the opening ribbon on 22 October.

opening-rosebourneopening-rosebourne-andover

Thermoflor made a film during the construction and hand-over of the garden centre, which you can watch here.

Klondyke’s new Garforth Garden Centre and Restaurant near Leeds is now open! The new garden centre has been built on the site of the former Savilles Garden Centre, which closed in 2014. Our garden centre has a restaurant that seats 250 people and a range of indoor craft and cookery shops. Klondyke Garforth is the new pilot store within the chain for a newly developed plant concept presentation.

klondyke-opening

Extension to existing structure at Garsons

Garsons garden centre in Titchfield recently decided it would like more all-weather retail space. This is specialist work, which will be carried out by Thermoflor, as the extension has to be connected to the existing structure and differences in height have to be bridged. Following some precise measurement work by Thermoflor engineers, expert preparations for the structure are now underway. The upgrade of the garden centre and the extension of the covered, heated retail area will be completed in spring 2017.

garsons-titchfield

New retractable roof Open Sky: in summer the feeling of being outside and in winter a cosy indoor feeling

Fresh air, daylight and protection from the rain?

We have come up with a better solution: the new Open Sky.

After months of development work Thermoflor now has a new revolutionary, transparent retractable roof. Intended initially for leisure purposes, this can also be used in the garden centre sector. Read more

Garden Center Advice gives advice to European garden centres

gardencenteradvice-bewerking

Garden Center Advice, a new Dutch consultancy for foreign garden centres, gives advice on the renovation and new development of garden centres on the basis of market analyses, specialising in the optimisation of existing locations. The consultancy provides a total package for new garden centres, varying from a feasibility study to design and realisation.

The newcomer first presented itself at the Spoga-Gafa trade fair. “Running a successful garden centre requires insight into its market potential. We analyse the surroundings and the competition, and in doing so assist in an optimal preparation,” says a spokesperson.

“Many different aspects are involved in the renovation of existing premises and new developments. The location, target group, competition, and the age structure of the region. All of these aspects need to be identified and analysed, based on which we give advice, for example about the routing and product groups that are interesting as well. Such advice can be very different for each country, because circumstances in Germany are completely different from those in France.”

klantenherkomst-analyse

heat-map-store

The consultancy collaborates with specialists who have knowledge of the market, the players, the developments and the products. These partners are experienced in the area of data analysis, retail advice, architecture and construction. In Scandinavia, this collaboration has already resulted in several successful assignments for garden centres.

“We allow garden centre entrepreneurs to take full advantage of opportunities and to deal with potential threats. Our goal is to realise the highest possible return.”

Enquiring about the options without obligation?

Telephone or send an e-mail to Garden Center Advice:

info@gardencenteradvice.nl

Telephone: +31-6-50 400 097