The refurbishment of the largest Intratuin branch in the Netherlands was completed just before Easter. The greater part of the new area of the branch in the town of Duiven, which now measures an impressive 24 thousand square metres, contains a restaurant and a large climbing hall for children. We completed the garden centre’s expansion in two phases. The totally reorganised shop opened its doors last autumn already, to coincide with the start of its popular Christmas World: a completely roofed Christmas market with an area of 7,500 square metres.
Everything is big, bigger, biggest at Intratuin in Duiven. For a start, it can boast the biggest miniature village in Europe at Christmas, and also the biggest artificial Christmas tree wood. Before the refurbishment the garden centre had a retail area of sixteen thousand square metres divided among two floors and an outdoor area. The expansion has enabled the shop to update all its article groups. It now has more room for, for example, its Christmas show, its outdoor plants and its pottery section, and its pet department has doubled in size. The layout of the outdoor area has also changed. The unheated greenhouses have been expanded and fitted with extra ventilation windows to ensure an optimum climate all the year round.
The storage area has been expanded with two thousand square metres, and extra parking spaces have been created. The entire route through the shop is a full kilometre long. Intratuin spotted an opportunity for large-scale catering facilities and the past two months one of the garden centre’s greenhouses has been converted into a restaurant that can seat no fewer than a thousand visitors. The garden centre’s manager Gerard Niesink describes his new restaurant as being rather like an old factory hall with a different style in each corner, for example botanical and Oriental.
Besides the restaurant, the garden centre now also accommodates an indoor play area for children, including slides and trampolines. The climbing hall is accessible free of charge, in the hope that children will drag their parents or grandparents along to Intratuin. Close attention has been paid to what attracts people to physical shops, says Niesink. “How can you compete with online shops? By offering people experience.”