Visit the newly opened Waterdrinker Green Trade Centre in Aalsmeer

Sunday 18 February saw the opening of the new premises next to the present Waterdrinker head office. In an area of 25,000 m2, hundreds of growers and breeders present their novelties and specialties in a shop-in-shop concept, including:

  • 9,000 different houseplants and garden plants,
  • 300 different orchids,
  • hundreds of different flowers in cooperation with Dobbeflowers and Agora.


The greenhouse that was specially built by Thermoflor (17,000 m2) accommodates part of the trade centre’s substantially expanded range of nursery products. Pots, accessories, florist articles and design objects of leading brands complete the range.



The centre also hosts weekly meetings to promote the exchange of innovations, inspiration and knowledge. All this makes the GTC the greatest retail experience and source of inspiration of international allure for European retailers.





The garden centre of the future combines retail with entertainment

Wilsons Lifestyle Centre in Saskatoon, Canada, is a retail-meets-entertainment facility with exciting indoor activities featuring e.g. go-karts and a SkyRail zipline in the central hall.


Besides the appealing British design by HPW Architects, the garden centre betrays distinct Dutch influences. Thermoflor, which built the centre, and the Haan Group, which was responsible for its interior design, speak of a unique project: “A great way of promoting the Netherlands with the help of the many suppliers involved, such as Capi and Edelman.”


“This facility gives us an idea of what we may soon expect over here in Europe, too,” says Ferry Breugem. It’s spectacular, it’s fun, and it’s a perfect example of a garden centre where retail and leisure are integrated for the specific purpose of attracting customers all the year round.”



Building with wood increasingly popular at garden centres

On 14 March, garden centre Coppelmans in the Dutch town of Nuenen will be opening its impressive new premises. Laminated pine trusses and columns make for a natural experience at the very entrance to the building.


Striking design choices that enhance the atmosphere and are becoming ever more popular. Ben Boon: “Wood is chosen because it goes well with a garden centre’s look: green and natural. And apart from creating this warm ambiance, wood also offers a lot of scope in design, and it can be beautifully combined with other materials.”


Thermoflor works with wood outside the Netherlands, too, for example in Canada, where the new Wilsons Garden & Lifestyle Centre features tall wooden columns and trusses. Here the wood has been attractively combined with the design’s other elements of glass and steel.



Thermoflor on tour

Follow the construction developments by Thermoflor at your fellow garden centres via our website or on social media. You are very welcome to take a look during the construction or the opening of these garden centres. Click on the garden centre of your choice for more background information:


Opening in autumn 2017:




Opening in spring 2018:

  • Gardest in Tartu, Estland
  • Coppelmans Nuenen
  • Intratuin Duiven 2nd phase
  • Daniels Vlodrop
  • Tuincentrum de Boet


The garden centre as a start-up

As an entrepreneur where do you start if you want to develop a new garden centre? Thermoflor gives you a helping hand.


In various European countries the garden centre market is not yet as mature as, for example, in The Netherlands or England. Start-up entrepreneurs sometimes do not know where to begin: what are the dos and, above all, what are the don’ts? This was the case for entrepreneur Raul Jeets from Estland. He came to the right place when he approached Thermoflor, and he was put in contact with sector specialists so that he could get off to a flying start. In spring 2018 he will be opening his brand-new business Gardest, and he has done all the necessary preparation on all fronts in the following areas:

  • market research
  • design of the building
  • layout advice
  • product purchasing
  • management training


In our next newsletter you can read an interview with the entrepreneur. What did he think of the collaboration?