The largest Intratuin now has a mega restaurant and a children’s play paradise

The refurbishment of the largest Intratuin branch in the Netherlands was completed just before Easter. The greater part of the new area of the branch in the town of Duiven, which now measures an impressive 24 thousand square metres, contains a restaurant and a large climbing hall for children. We completed the garden centre’s expansion in two phases. The totally reorganised shop opened its doors last autumn already, to coincide with the start of its popular Christmas World: a completely roofed Christmas market with an area of 7,500 square metres.

Everything is big, bigger, biggest at Intratuin in Duiven. For a start, it can boast the biggest miniature village in Europe at Christmas, and also the biggest artificial Christmas tree wood. Before the refurbishment the garden centre had a retail area of sixteen thousand square metres divided among two floors and an outdoor area. The expansion has enabled the shop to update all its article groups. It now has more room for, for example, its Christmas show, its outdoor plants and its pottery section, and its pet department has doubled in size. The layout of the outdoor area has also changed. The unheated greenhouses have been expanded and fitted with extra ventilation windows to ensure an optimum climate all the year round.

The storage area has been expanded with two thousand square metres, and extra parking spaces have been created. The entire route through the shop is a full kilometre long. Intratuin spotted an opportunity for large-scale catering facilities and the past two months one of the garden centre’s greenhouses has been converted into a restaurant that can seat no fewer than a thousand visitors. The garden centre’s manager Gerard Niesink describes his new restaurant as being rather like an old factory hall with a different style in each corner, for example botanical and Oriental.

Besides the restaurant, the garden centre now also accommodates an indoor play area for children, including slides and trampolines. The climbing hall is accessible free of charge, in the hope that children will drag their parents or grandparents along to Intratuin. Close attention has been paid to what attracts people to physical shops, says Niesink. “How can you compete with online shops? By offering people experience.”

Visit the newly opened Waterdrinker Green Trade Centre in Aalsmeer

Sunday 18 February saw the opening of the new premises next to the present Waterdrinker head office. In an area of 25,000 m2, hundreds of growers and breeders present their novelties and specialties in a shop-in-shop concept, including:

  • 9,000 different houseplants and garden plants,
  • 300 different orchids,
  • hundreds of different flowers in cooperation with Dobbeflowers and Agora.

 

The greenhouse that was specially built by Thermoflor (17,000 m2) accommodates part of the trade centre’s substantially expanded range of nursery products. Pots, accessories, florist articles and design objects of leading brands complete the range.

 

 

The centre also hosts weekly meetings to promote the exchange of innovations, inspiration and knowledge. All this makes the GTC the greatest retail experience and source of inspiration of international allure for European retailers.

 

 

 

 

The garden centre of the future combines retail with entertainment

Wilsons Lifestyle Centre in Saskatoon, Canada, is a retail-meets-entertainment facility with exciting indoor activities featuring e.g. go-karts and a SkyRail zipline in the central hall.

 

Besides the appealing British design by HPW Architects, the garden centre betrays distinct Dutch influences. Thermoflor, which built the centre, and the Haan Group, which was responsible for its interior design, speak of a unique project: “A great way of promoting the Netherlands with the help of the many suppliers involved, such as Capi and Edelman.”

 

“This facility gives us an idea of what we may soon expect over here in Europe, too,” says Ferry Breugem. It’s spectacular, it’s fun, and it’s a perfect example of a garden centre where retail and leisure are integrated for the specific purpose of attracting customers all the year round.”

 

 

Building with wood increasingly popular at garden centres

On 14 March, garden centre Coppelmans in the Dutch town of Nuenen will be opening its impressive new premises. Laminated pine trusses and columns make for a natural experience at the very entrance to the building.

 

Striking design choices that enhance the atmosphere and are becoming ever more popular. Ben Boon: “Wood is chosen because it goes well with a garden centre’s look: green and natural. And apart from creating this warm ambiance, wood also offers a lot of scope in design, and it can be beautifully combined with other materials.”

 

Thermoflor works with wood outside the Netherlands, too, for example in Canada, where the new Wilsons Garden & Lifestyle Centre features tall wooden columns and trusses. Here the wood has been attractively combined with the design’s other elements of glass and steel.

 

 

Thermoflor on tour

Follow the construction developments by Thermoflor at your fellow garden centres via our website or on social media. You are very welcome to take a look during the construction or the opening of these garden centres. Click on the garden centre of your choice for more background information:

 

Opening in autumn 2017:

 

 

 

Opening in spring 2018:

  • Gardest in Tartu, Estland
  • Coppelmans Nuenen
  • Intratuin Duiven 2nd phase
  • Daniels Vlodrop
  • Tuincentrum de Boet